Expert Track: Marketing & Branding

BevNET Editor-in-Chief, Jeff Klineman pulled together a few high-impact discussions on both marketing and branding to prepare you for our upcoming Supercharge event this April. Jeff will be leading the discussions and networking which bring together experts to provide first-hand timely advice to grow your business. 

We hope the video content below will help you prepare for what we expect to be a dynamic conversation. Consider it a chance to build up momentum to fuel the discussion and give you a head start! If you don’t have access to these presentations, we invite you to join our community and subscribe.

I think BevNET is so critical to this industry. We started Hint 15 years ago and really BevNET was the first place that I looked when I was trying to get going.

I love how NOSH is the connective tissue that holds this industry together.

These two media platforms provide the most relevant resources and information in the natural products industry today.

Kara Goldin
FOUNDER & CEO, HINT

Gail Becker
FOUNDER & CEO, CAULIPOWER

Carole Buyers
CO-FOUNDER, BIGR VENTURES

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Access the above presentations, as well as 1000's of additional videos, articles and events. BevNET & NOSH is the leading community for the food and beverage industry for information, education & making connections

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Subscribe to BevNET & NOSH

Access the above content, as well as 1000's of additional videos, articles and events. BevNET & NOSH is the leading community for the food and beverage industry for information, education & making connections

Supercharge is a virtual event series designed to provide actionable takeaways for the founders, key employees, and associates of entrepreneurial food and beverage businesses. The next Supercharge event will provide a concise but impactful look at the key trends influencing marketing and branding strategies for food and beverage brands.

Upcoming Event: April 20

 Supercharge: Marketing & Branding

Given rapid growth, it would be easy to neglect the brand in place of distribution wins, supply chain stresses, sales calls and scaling operations. But in a presentation and Q&A with NOSH editor Carol Ortenberg, Becker tells the audience how she continued to make the company’s brand a priority throughout her products’ rapid ascent.

How Caulipower Went All in, And Fast

Gail Becker, CEO & Founder, Caulipower

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Full access to BevNET & NOSH begins at $49/month.

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Liquid Death rapidly made headlines and captured a loyal consumer base through evocative, heavy metal-themed marketing. A one-on-one talk with founder and CEO Mike Cessario about how brands can take a niche and build beyond it through evocative marketing.

Virtually Live 2020: Branding and Marketing with Liquid Death

Mike Cessario, CEO, Liquid Death

WATCH

Expert Track:

Sales & Operations

How Caulipower Went All in, And Fast

Gail Becker, CEO & Founder, Caulipower

Given rapid growth, it would be easy to neglect the brand in place of distribution wins, supply chain stresses, sales calls and scaling operations. But in a presentation and Q&A with NOSH editor Carol Ortenberg, Becker tells the audience how she continued to make the company’s brand a priority throughout her products’ rapid ascent.

Be guided through a lesson on ways pricing and margin interact, supply-chain hotspots that can bring up the cost of ingredients and manufacturing, and how best to plan for in-store promotional costs and to deploy those promotions most effectively. Entrepreneurs who can stay on top of margin, COGS, and trade spend will be better prepared to build a business that can sustain itself and grow.

The Elements of Pricing: Efficiency in Manufacturing

Jeff Grogg, Managing Director, JPG Resources

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Coolhaus launched its architecturally-inspired, unique ice cream sandwich company from its barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Learn how the co-founder Natasha Case built the brand and the buzz.

Build Your Badass Brand Voice with Coolhaus' Natasha Case

Natasha Case, CEO & Co-Founder, Coolhaus

WATCH

Coolhaus launched its architecturally-inspired, unique ice cream sandwich company from its barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Learn how the co-founder Natasha Case built the brand and the buzz.

Build Your Badass Brand Voice with Coolhaus' Natasha Case

Natasha Case, CEO & Co-Founder, Coolhaus

Jeff Klineman
Editor-in-Chief
BevNET.com, Inc.

Supercharge is a virtual event series designed to provide actionable takeaways for the founders, key employees, and associates of entrepreneurial food and beverage businesses. Day one of Supercharge: Sales & Operations features content presentations and day two brings attendees networking opportunities, including Speed Dating and small group discussions.

Liquid Death rapidly made headlines and captured a loyal consumer base through evocative, heavy metal-themed marketing. A one-on-one talk with founder and CEO Mike Cessario about how brands can take a niche and build beyond it through evocative marketing.

The GRO Agency's Chief Creative Officer, Kelly Criswell, dives into brand strategy, package design and brand amplification at the NOSH Live Summer 2019 Boot Camp for startup natural food brands.

NOSH Live Winter Bootcamp: Packaging Design

Kelly Criswell, Chief Creative Officer, The GRO Agency

WATCH

NOSH Live Winter Bootcamp: Packaging Design

Kelly Criswell, Chief Creative Officer, The GRO Agency

The GRO Agency's Chief Creative Officer, Kelly Criswell, dives into brand strategy, package design and brand amplification at the NOSH Live Summer 2019 Boot Camp for startup natural food brands.

Virtually Live 2020: Branding and Marketing with Liquid Death

Mike Cessario, CEO, Liquid Death